Privacy Policy

Last updated: 6 May 2026

This is the privacy policy for parents and adult users of the Singapore Maths Academy parent portal at my.singaporemathsacademy.co.uk. If you are under 13, please read our child-friendly privacy notice instead.

1. Who we are

Singapore Maths Academy ("we", "us", "SMA") is the data controller for personal data processed through this portal. We are an online tutoring service registered in the United Kingdom.

For privacy questions or data-rights requests, contact: privacy@singaporemathsacademy.co.uk

2. What we collect

Parent data

DataLawful basis
Full nameContract (Article 6(1)(b))
Email addressContract (Article 6(1)(b))
Phone numberLegitimate interests — urgent lesson communications
IP address (at signup/login)Legitimate interests — fraud prevention
Consent records (timestamp + version)Legal obligation
Direct debit mandate referenceContract — payment data is held by GoCardless, not by us

Child data (collected by you, the parent)

DataLawful basis
Display nameContract + parental consent (Article 8)
Year groupContract — assigning correct curriculum
Year of birth (year only, not full DOB)Legitimate interests — applying age-appropriate rules
PIN (stored as a one-way hash, not in plaintext)Legitimate interests — security
Lesson attendance and cancellationsContract
Quiz scores and course progress (when LMS is launched)Contract

Children do not hold their own accounts. They access a profile inside their parent's signed-in session via a 4-digit PIN. We do not collect children's email addresses, phone numbers, device identifiers, or location data.

3. How long we keep it

CategoryRetention period
Parent account (active)Duration of contract + 1 year after last lesson
Parent account (inactive — no active students)13 months after last activity
Child profile data (name, year group)Until parent requests deletion, or 1 year after last lesson
Child educational records (attendance, quiz scores)2 years after last lesson
Consent records6 years after consent withdrawn or account deleted (legal obligation)
Financial records (invoice amounts, dates)6 years (HMRC requirement)

Retention is enforced automatically by a scheduled function that runs against our database. Data is deleted permanently — not just hidden — once the period expires.

4. Who we share it with

We use a small number of carefully chosen processors to run the service. Each one has a Data Processing Agreement in place with us. Where data leaves the UK, transfers are protected by Standard Contractual Clauses (SCCs).

ProcessorLocationWhat they processTransfer mechanism
SupabaseUK (London)All personal data — database hostingUK-to-UK (no transfer)
VercelUnited StatesRequest logs and session tokens (no database content)SCCs
GoCardlessUK (London)Direct debit mandates and paymentsUK-to-UK (no transfer)
Stripe (when LMS launches)United StatesOne-off card payments — adults only, no child dataSCCs
Amazon SESUK (eu-west-2, London)Transactional emails — parent addresses onlyUK-to-UK (no transfer)
CloudflareGlobal edgeBot protection on signup (Turnstile)SCCs

Children's data is never transmitted to Stripe, GoCardless, or any payment processor — those processors only ever see the paying adult's information.

5. Your rights

Under UK GDPR you have the right to:

  • See a copy of the data we hold about you and your children
  • Correct any data that is wrong
  • Ask us to delete your account and your children's data
  • Withdraw consent for any processing that relies on consent
  • Object to processing that relies on our legitimate interests
  • Complain to the Information Commissioner's Office (ICO) at ico.org.uk

To exercise these rights, email privacy@singaporemathsacademy.co.uk. We respond within one calendar month.

6. How to delete your account

You can delete your account from your Account settings page at any time. This deletes your profile and all child profiles linked to you, plus any educational records linked to those profiles. We retain consent records and financial records for the legally required period — these cannot be deleted by request because they are evidence we are obligated to keep.

7. Children's privacy

We process the personal data of children with particular care, in line with the ICO Children's Code (Age Appropriate Design Code). All privacy settings default to maximum privacy. We do not profile children for marketing, advertising, or any commercial purpose. Educational profiling (tracking lesson progress) is carried out solely to deliver the tutoring service.

We publish a separate child-friendly privacy notice written for under-13s.

8. Changes to this policy

We will email you about any material changes to this policy at least 14 days before they take effect. Minor wording changes will be reflected in the "last updated" date at the top of this page.

Read the child-friendly version →